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A Customer Data Platform History

When commerce moved online, companies turned to SaaS to help them leverage customer data, but SaaS made a data silo mess. The CDP came about to clean it up with a complete customer view but struggled to deliver on its promise.

Brooks Patterson

Content Marketing Manager at RudderStack

A Customer Data Platform History
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RudderStack x Avo

By Kristen Glass

Product

Customer Session Analysis Using dbt and RudderStack

By Benji Walvoord

Product

RudderStack Product News Vol. #018 - VDMs for Customer.io and Iterable

By Kristen Glass

Product

Using RudderStack To Backfill Data In Mixpanel

By Benji Walvoord

Product

RudderStack Secures SOC 2 Type II Certification

By Kristen Glass

Product

RudderStack Product News Vol. #017 - High-performance JavaScript SDK

By Kristen Glass

Product

Spotlight: Have a Very Data Holiday Promotion for Event Streams

By Kristen Glass

Engineering

Implementing Graceful Shutdown in Go

By Leonidas Vrachnis

Product

Introducing RudderStack's New, High-performance JavaScript SDK

By Kristen Glass

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