Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

Snowflake data integration: A guide for modern teams
In this guide, you'll learn how to approach ETL and ELT workflows, leverage Snowpipe for real-time ingestion, enforce governance, and reduce integration costs with best-in-class practices.

Behavioral segmentation: Examples, benefits, and tools
In this guide, you'll learn how behavioral segmentation works, explore real-world examples, and discover the tools modern teams use to power it. You'll also learn how RudderStack helps unify behavioral data across your entire stack in real time.

Data maturity Phase 1: Build your foundation with streamlined collection
The first step to data maturity is building a solid collection foundation. Learn how to replace brittle, fragmented tracking with a unified, governed approach.

AI infrastructure 101: Building the foundation for ML
In this guide, we'll break down what AI infrastructure means, including the core layers you need to support scalable model development, training, and deployment.

Your practical roadmap to data maturity
This blog series on data maturity is designed to help you move forward confidently, without over-engineering your stack, sacrificing data control, or disrupting existing operations.

AI use cases: Real-world examples of generative AI in action
In this post, we'll explore real-world AI use cases across functional areas and industries, highlighting how generative models are changing the way companies operate and compete.

RudderStack: The essential customer data infrastructure
Learn how RudderStack's customer data infrastructure helps teams collect, govern, transform, and deliver real-time customer data across their stack—without the complexity of legacy CDPs.

Data modeling techniques for modern data warehouses
Data modeling is the foundation of any high-performing data warehouse. This article breaks down modeling types and how to take a layered modeling approach so you can deliver clean, well-structured data to your warehouse.

Build vs. buy data pipeline: How to decide
In this article, we'll break down the key components of modern data pipelines, weigh the trade-offs between building and buying, and walk through scenarios to help you make the right choice.






