Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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Announcing RudderStack Predictions: Automate churn and conversion scores in your warehouse
RudderStack Predictions makes it easier to drive business outcomes with ML. You can now quickly train and automatically deploy ML models for churn and conversion scores without complex, expensive MLOps infrastructure.
Feature launch: Sprig integration
With RudderStack and Sprig you can seamlessly deliver in-product surveys to the right users at the right time, so you can understand your user experience on every level.
How analytics engineers can unlock practical ML to drive business value
Analytics engineers are well equipped to ship a certain type of ML work. In this post, we detail two types of ML problems, look at which one the analytics engineers' skillset positions them to solve, and provide a roadmap for getting started.
Feature launch: Device mode Transformations
Transformations are now available for device mode destinations in RudderStack, making it easier to meet security and compliance requirements, manage costs in destination cloud tools, and unlock advanced analytics.
Feature launch: Identity graphs
We’ve extended the functionality of our Profiles project by enabling teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL
Data Warehousing is Not a Strategy: How to Maximize ROI from Your Warehouse Investment
How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.
Implementing Tag Revalidation Caching using NextJS and Sanity
A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router. The first post from our development team that builds and manages the marketing site stack for rudderstack.com.
Endless applications for RudderStack Transformations
In this piece, we outline a number of use cases to help you understand all of the different ways you can use transformations to deliver more value with your data.
Exploring data activation: What it is and how to use it
Exploring Data Activation: What It Is And How To Use It Data activation is a hot new term in the world of data engineering and data science. As is often the case with hyped terms in our fast-moving space, there is some confusion around it.
