Rudderstack blog

RudderStack hosted a webinar for Shopify merchants on going beyond native tracking to unlock richer insights, advanced analytics, and high-impact marketing. This post expands on the key takeaways.

Having a powerful data cloud is just the beginning. To truly derive value from your customer data, you need a comprehensive ecosystem that handles everything from reliable data ingestion to actionable insights and operational activation.

The first step to data maturity is building a solid collection foundation. Learn how to replace brittle, fragmented tracking with a unified, governed approach.

Building a scalable data infrastructure allows your organization to respond to market shifts, support more users, and deliver real-time insights with consistency and speed. This article explains how.

Discover how to advance to the Machine Learning phase of your data maturity journey, where customer data powers predictive models for churn, LTV, personalization, and more.

Take the final step in data maturity: real-time action. Learn how to turn machine learning insights into instant personalization, targeting, and recommendations that convert.

Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.

This article compares deterministic vs probabilistic identity models for data teams. See when to use each, how they differ on accuracy, adaptability, and compliance, and how RudderStack Profiles enables a hybrid, warehouse-native approach.

Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.