Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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RudderStack + Blendo: Better Together
RudderStack acquires Blendo: Kostas Pardalis, the founder of Blendo, talks about why he decided to merge Blendo with RudderStack, building the team, and working on the product together.
The Stack of the Future: Building a Warehouse-First CDP on Snowflake Using RudderStack
Get to know about the building of the first warehouse CDP on Snowflake using RudderStack & explains the high-scale customer data needs by the engineering team.
Part 1: The Evolution of Data Pipeline Architecture
This blog talks about ETL, ELT, and the history, present, and future of data pipelines. You will know the good and bad things about various data pipeline approaches.
Part 2: The Evolution of Data Pipeline Architecture
In this post, we will go through a number of changes that have happened, both in the market and in terms of the technologies that are available. We will propose a new architecture that addresses the issues we mentioned in part 1.
What is Data Control?
Entire companies have been built on the value proposition of data control. But what exactly does it mean to have control over your data?
The Complete Customer Data Stack: Data Collection (Part 1)
Check out part one of our two-part series on data collection. You'll learn how to collect event data and why categories are important when it comes to data collection.
The Complete Customer Data Stack: Data Collection (Part 2)
In this post, we cover how to collect relational data from both cloud applications and databases, and we explore two other lesser but still important sources of data.
Why Twilio Acquired Segment
In this post, we examine Twilio's strategic acquisition of Segment and explore how the Segment customer data platform fits into Twilio's vision to create an end-to-end marketing cloud.
1mg’s Data Stack Explained: How They Harness and Activate Unlimited, Real-time Data
RudderStack breaks down 1mg’s data stack which allows harness unlimited data securely. Also explains the tools they use to activate this data for analytics.
