Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Why Business Applications Create Data Integration Debt
In a world where more teams need access to more data for more complex use cases, it’s easy to accrue data integration debt. In this post, we examine the pitfalls of attacking data integration without a thoughtful strategy.

Managing Permissions in a Complex Data Ecosystem
We’ve introduced two new features to make permission management easier in RudderStack. You can now lock down business critical pipelines and limit access to debugging features where raw data is exposed. Check out this post to learn more.

What is the Real-Time Stack?
In this post, you'll learn how to architect a data stack that unlocks real-time personalization use cases, enabling you to customize user experiences in-session.

What is the ML Stack?
Add a data lake and a basic Machine Learning toolset to your data stack, and you can move from historical analysis into the world of predictive analytics to start mitigating problems proactively instead of reactively.

How Magic Eden Grew Its Market Share to 95% of the Solana NFT Ecosystem Using RudderStack
Learn How Magic Eden grew its market share to 95% of the Solana NFT ecosystem Within six months of going online. The company continues to refine its product offering and attributes this success to RudderStack’s speed and ease of implementation.

loveholidays Takes Ownership of Its Data and Brings Personalization In-house
Loveholidays was the fastest-growing online travel agency in the United Kingdom in 2019. It is also number one on the Sunday Times BDO Profit Track 100, with the fastest-growing profit of any private UK company in the last three years.

What is the Growth Stack?
Learn how to build a data stack to 1) centralize every customer data point in a single storage/compute layer, and 2) make this layer accessible to every downstream tool for activation.

RudderStack Product News - Vol. #024: Attentive Tag
In this update, we introduce support for Attentive and six more new integrations. We also highlight our recent articles dissecting the push to unbundle the CDP.

What is the Starter Stack?
When it comes to investing in a data stack, the first step is the most important because your foundational decisions will have a big impact on the future. In this post we provide a detailed guide to help you get started the right way.