Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
All
Why it's hard to build a 360-degree view of your customer
Why do so many companies still struggle with building a complete view of their customer? As always, the answer is in the data. Learn why user identities, metadata, semantics and even data ops make the golden customer record so elusive.
What is a Headless CDP?
The current CDP architecture isn't working. It's time for a headless customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
Has Salesforce Admitted Defeat to Snowflake in the Battle for Customer 360?
Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. In this post, we explore how this indicates a paradigm shift from black boxes to data warehouses as the optimal place to hold the customer source of truth.
Best Practices for Behavioral Data Collection
This post gives you best practices to follow to successfully plan and instrument event tracking for your websites and applications. You’ll learn about pitfalls to avoid and get practical advice for your instrumentation strategy.
RudderStack Named One to Watch In Snowflake’s Inaugural 2022 Modern Marketing Data Stack Awards
We’re thrilled to be named as One to Watch in the Analytics Category of Snowflake’s Modern Marketing Data Stack Report. Snowflake’s analysis highlighted RudderStack as an analytics tool used by their customer base.
Warehouse-First Healthcare Data Integration
If you work in Health Tech, you know data integration comes with unique challenges. In this post, you’ll learn how RudderStack is easing the pain for healthcare data teams.
RudderStack is now a HIPAA-compliant CDP
RudderStack is now HIPAA compliant and ready to sign BAA’s with customers. Read this post to learn how RudderStack makes security & compliance easy for healthcare data teams.
Better Customer Data Integration Management For Growing Teams
Getting data integration right is a critical step as your company scales. In this post, you’ll learn how to build a robust data integration system that will provide lift and mitigate tech debt as data integration demands multiply.
How To Avoid Response Time Alerts Triggered by Slow Clients
Learn how the RudderStack Engineering team diagnosed an issue with noisy latency alerts caused by slow client requests and solved the problem with body buffering using Nginx.
