Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

Announcing the Data Quality Toolkit: guarantee quality data from the source
RudderStack equips you to collect clean, quality customer data at the source, so you can spend less time wrangling and more time helping your business drive revenue.

Data quality best practices: Bridging the dev data divide
In this post, we examine the natural tension between dev teams and data teams and consider how to bridge the divide through alignment, collaboration, early enforcement, and transparency.

Announcing RudderStack Predictions: Automate churn and conversion scores in your warehouse
RudderStack Predictions makes it easier to drive business outcomes with ML. You can now quickly train and automatically deploy ML models for churn and conversion scores without complex, expensive MLOps infrastructure.

Feature launch: Sprig integration
With RudderStack and Sprig you can seamlessly deliver in-product surveys to the right users at the right time, so you can understand your user experience on every level.

How analytics engineers can unlock practical ML to drive business value
Analytics engineers are well equipped to ship a certain type of ML work. In this post, we detail two types of ML problems, look at which one the analytics engineers' skillset positions them to solve, and provide a roadmap for getting started.

Feature launch: Device mode Transformations
Transformations are now available for device mode destinations in RudderStack, making it easier to meet security and compliance requirements, manage costs in destination cloud tools, and unlock advanced analytics.

Feature launch: Identity graphs
We’ve extended the functionality of our Profiles project by enabling teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL

Data warehousing is not a strategy: How to maximize ROI from your warehouse investment
How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.

Implementing Tag Revalidation Caching using NextJS and Sanity
A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router. The first post from our development team that builds and manages the marketing site stack for rudderstack.com.