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Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.

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Data Infrastructure
John Wessel

John Wessel

CTO, Mentor, & Data Consultant

by John Wessel

Implementing Tag Revalidation Caching using NextJS and Sanity

Implementing Tag Revalidation Caching using NextJS and Sanity

A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router. The first post from our development team that builds and manages the marketing site stack for rudderstack.com.

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Data Infrastructure
Chandler Van De Water

Chandler Van De Water

Senior Frontend Engineer

by Chandler Van De Water

Endless applications for RudderStack Transformations

Endless applications for RudderStack Transformations

In this piece, we outline a number of use cases to help you understand all of the different ways you can use transformations to deliver more value with your data.

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Data Infrastructure
Badri Veeraragavan

Badri Veeraragavan

Director of Product

by Badri Veeraragavan

Exploring data activation: What it is and how to use it

Exploring data activation: What it is and how to use it

Exploring Data Activation: What It Is And How To Use It Data activation is a hot new term in the world of data engineering and data science. As is often the case with hyped terms in our fast-moving space, there is some confusion around it.

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Data Enablement
Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

by Soumyadeb Mitra

Announcing ten free Reverse ETL connections

Announcing ten free Reverse ETL connections

If you’re already using RudderStack on a free or starter plan, you can now activate up to ten Reverse ETL connections – 5X more than any other tool on the market. If you’re not a RudderStack user yet, there’s never been a better time to get started.

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RudderStack Updates
Amy Ng

Amy Ng

Product Director at RudderStack

by Amy Ng

Feature launch: Trino Reverse ETL source

Feature launch: Trino Reverse ETL source

We’re expanding our Reverse ETL source connections beyond data warehouses and data lakes with our new Trino Reverse ETL source. The integration supports warehouse-based diffing, making it the most performant Reverse ETL solution for Trino.

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Data Integration
Amy Ng

Amy Ng

Product Director at RudderStack

by Amy Ng

Feature launch: JavaScript SDK v3 delivers better performance and more control

Feature launch: JavaScript SDK v3 delivers better performance and more control

We rebuilt our JavaScript SDK from the ground up to be faster, smaller, and more flexible. Version three delivers better performance, gives you enhanced control, enables cookieless tracking, and features a new plugin architecture.

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Data Infrastructure
Arnab Pal

Arnab Pal

by Arnab Pal

Build your customer 360 in Amazon Redshift with RudderStack Profiles

Build your customer 360 in Amazon Redshift with RudderStack Profiles

With RudderStack Profiles and Amazon Redshift, data teams can now build a customer 360 directly in their data warehouse without the complex query and modeling work.

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Identity Resolution
Eric Dodds

Eric Dodds

Head of Product

by Eric Dodds

Zero copy CDP vs. warehouse native CDP architecture

Zero copy CDP vs. warehouse native CDP architecture

In this post we clarify the differences between zero copy and warehouse native customer data platform architectures and detail the advantages of the warehouse native approach.

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Data Infrastructure
Eric Dodds

Eric Dodds

Head of Product

by Eric Dodds

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Start delivering business value faster

Implement RudderStack and start driving measurable business results in less than 90 days.

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