Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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RudderStack Updates
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How To Create A Customer 360
Creating a customer 360 doesn’t have to be a Sisyphean task. Here’s how you can use RudderStack to solve the major technical challenges at every step of the process.
Real-Time Event Streaming: RudderStack vs. Apache Kafka
A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse
Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.
The Data Activation Lifecycle
The data activation lifecycle is a continuous, three-stage cycle that enables you to progressively harness the power of your customer data to drive business impact.
The Profiles Handbook: Models in Profiles
In the second installment of The Profiles Handbook, we dive into the building blocks of a Profiles project – models. Check it out to learn about the different types of models, their classifications, and how they fit into the Profiles ecosystem.
The Evolution of the Customer Data Platform
The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.
The Profiles Handbook: Profiles Overview
Get an overview of RudderStack profiles, a product designed to make building a complete customer view and activating comprehensive customer profiles accessible for every data team.
RudderStack expands Data Governance and AI/ML features
RudderStack expands Data Governance and AI/ML features to enable organizations to unlock value from their customer data with confidence, starting with data compliance
Replacing GA4 with RudderStack, dbt, Snowflake, and Hex
Find out why companies are leaving Google Analytics, and learn how to replace it with a warehouse-native architecture to drive more sophisticated analytics across your business.
