Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences
Leverage RudderStack to ship high-ROI personalization projects with velocity. Access data from your Customer 360 in real time to deliver tailored experiences – no complex SQL or Python required.
Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity
You no longer have to choose between rigid SaaS solutions or maintenance-heavy DIY for predictive analytics. Easily generate predictive metrics from your Snowflake data and activate actionable insights in business tools and product experiences.
Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution
Attribution analytics are complex, time-consuming, and hard to maintain. With Profiles and the Attribution Data App, you can solve the problem at the root and rapidly deliver accurate paid marketing attribution.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Beyond audience creation: Customer 360 data activation transforms results for every team
Data activation is bigger than any one use case. With a solid data foundation in your warehouse, you can rapidly build solutions on top for every use case to transform data activation efforts across your business.
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.
