Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
What Is Data Movement? Definition and methods
Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.
What is user segmentation? Definition, examples, and benefits
What is user segmentation? Definition, examples, and benefits. User segmentation is crucial for creating effective marketing strategies that delight your ideal customer profile (ICP).
What is reverse ETL? Improve your warehouse data activation with this ultimate guide from RudderStack
Reverse ETL definition and Guide. Learn everything you need to know about reverse ETL, data activation, operational analytics and how it stacks up against ELTs, iPaaS, and other data pipeline solutions.
Event tracking: Understand and leverage user behavior across all platforms with RudderStack
In this article, we clearly define event tracking. With event tracking, customer behavioral data becomes a valuable tool. Learn how to leverage customer data to improve engagement with RudderStack.
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences
Leverage RudderStack to ship high-ROI personalization projects with velocity. Access data from your Customer 360 in real time to deliver tailored experiences – no complex SQL or Python required.
Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity
You no longer have to choose between rigid SaaS solutions or maintenance-heavy DIY for predictive analytics. Easily generate predictive metrics from your Snowflake data and activate actionable insights in business tools and product experiences.
Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution
Attribution analytics are complex, time-consuming, and hard to maintain. With Profiles and the Attribution Data App, you can solve the problem at the root and rapidly deliver accurate paid marketing attribution.
