Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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The Profiles Handbook: Models in Profiles
In the second installment of The Profiles Handbook, we dive into the building blocks of a Profiles project – models. Check it out to learn about the different types of models, their classifications, and how they fit into the Profiles ecosystem.
The Evolution of the Customer Data Platform
The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.
A Customer Data Platform History
When commerce moved online, companies turned to SaaS to help them leverage customer data, but SaaS made a data silo mess. The CDP came about to clean it up with a complete customer view but struggled to deliver on its promise.
The Profiles Handbook: Profiles Overview
Get an overview of RudderStack profiles, a product designed to make building a complete customer view and activating comprehensive customer profiles accessible for every data team.
RudderStack expands Data Governance and AI/ML features
RudderStack expands Data Governance and AI/ML features to enable organizations to unlock value from their customer data with confidence, starting with data compliance
Replacing GA4 with RudderStack, dbt, Snowflake, and Hex
Find out why companies are leaving Google Analytics, and learn how to replace it with a warehouse-native architecture to drive more sophisticated analytics across your business.
RudderStack Now Available in AWS Marketplace and Joins AWS ISV Accelerate Program
We’re excited to deepen our relationship with Amazon Web Services. RudderStack is now available in AWS marketplace, and we have joined the AWS ISV Accelerate Program.
How To Overcome GA4 Server-Side Tracking Challenges
If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.
How We Optimized RudderStack’s Identity Resolution Algorithm for Performance
To performantly meet new product requirements for point-in-time correctness, we had to make two major optimizations to our existing identity stitching algorithm. This post details the improvements we made to achieve a 75% reduction in runtimes.
