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So you've started using Snowflake to store and unify your customer data ... now what?

So you've started using Snowflake to store and unify your customer data ... now what?

Having a powerful data cloud is just the beginning. To truly derive value from your customer data, you need a comprehensive ecosystem that handles everything from reliable data ingestion to actionable insights and operational activation.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Feature launch: Snowflake Streaming integration

Feature launch: Snowflake Streaming integration

With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.

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RudderStack Updates
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data centralization: Key concepts, benefits & how to implement

Data centralization: Key concepts, benefits & how to implement

In this article, we’ll explore what data centralization entails, highlight its key benefits—from improved access to stronger governance—and walk through practical steps for building a centralized data strategy.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data lake tools: Top 8 vendors & how to evaluate them

Data lake tools: Top 8 vendors & how to evaluate them

This article explores eight leading data lake solutions, highlighting their key strengths and how to evaluate them based on integration, scalability, governance, cost, and alignment with your data needs.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Data matching techniques: Best practices & challenges

Data matching techniques: Best practices & challenges

In this article, we’ll explore the core techniques behind data matching—such as identity resolution and record linkage—along with the common challenges teams face and the best practices for improving match quality at scale.

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Identity Resolution
Benji Walvoord

Benji Walvoord

Director of Solutions Engineering

by Benji Walvoord

Data integration architecture: Components & best practices

Data integration architecture: Components & best practices

In this post, we’ll break down the core components of data integration architecture, compare different approaches, and outline best practices for building a system that delivers trusted, real-time insights across the business.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Real-time data integration: Benefits and use cases explained

Real-time data integration: Benefits and use cases explained

In this article, we’ll break down the advantages of real-time integration, compare it to batch-based approaches, and explore practical use cases where real-time data delivers measurable impact across key business functions.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data management framework: Components and best practices

Data management framework: Components and best practices

In this article, we’ll break down the essential components of a modern framework: architecture, integration, governance, and security. We’ll also share practical strategies for building a system that ensures data remains trustworthy and actionable.

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Data Governance
Mackenzie Hastings

Mackenzie Hastings

Technical Product Marketing

by Mackenzie Hastings

Managing concerns about event volume

Managing concerns about event volume

Managing event volume efficiently isn't just about cost control; it's about maintaining data quality, ensuring system performance, and creating predictable operations as your data needs grow. Learn how in this blog post.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

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