The Identity Resolution Playbook
Details
2023-10-12 4:00 PM
Speakers
Soumyadeb Mitra
Founder and CEO of RudderStack
Eric Dodds
Head of Product
Sean Halliburton
Principal Data Engineer at REI
Ricardo Pinho
Data Engineer at Phantom
Webinar Details
Identity resolution is the primary challenge behind building customer profiles for customer 360 projects. It requires two primary ingredients: data collection and data unification. Join this session to learn the secrets to solving these challenges from an expert panel with decades of data engineering experience.
We'll also cover:
- Why is identity resolution so challenging?
- Data collection best practices for identity resolution
- Identity stitching & building an identity graph
- Building user features
- Delivering business value with customer profiles
