In this session, you’ll discover how Wyze leveraged RudderStack’s Event Stream to standardize data collection across 14 million customers and 800 event types. Learn how they used Transformations and Reverse ETL to turn fragmented data into actionable insights and deliver them to the right tools. You'll also see how their modern data stack enables Wyze to activate behavioral and transactional data across channels within Snowflake, personalize every touchpoint, and continuously refine the digital experience. Whether you're looking to scale your direct-to-consumer business, improve conversion rates, or drive customer loyalty, this session will offer practical strategies for building a connected, data-driven customer journey.