Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.

Product-led B2B companies such as Airtable, Figma and Typeform have achieved swift, scalable growth through freemium business models that get people to try the products themselves, go through user-friendly onboarding experiences and convert to paid plans all without having to interact with a sales rep - essentially embedding sales, CS, and marketing communications into the product itself.

In this webinar, we’ll show you how Rudderstack and Firebolt can provide clear insights into the impact of product changes, friction points, and differences in behavior across customer segments, provide deep understanding of your users’ journey and the problems that they’re trying to solve and help you and your product team build a truly engaging product experience that turns trialists into engaged, loyal and your most valuable customers.