Webinar
Driving Effective Data and Marketing Team Collaboration
Speakers
Webinar DetailsElizabeth Press
Creator and Owner of D3M Labs
Matt Lewis
Solutions Partner Manager
Monika Vo
Head of Marketing at Lucent
Matt Mitchell
Data & Analytics Leader
The Customer Data Platform sits at the intersection of the data team and business teams. Successful implementations require cross-team collaboration, which can be challenging. In this session, we’ll explore how data teams and marketing teams, specifically, can work together to drive maximum value with their customer data.
Our panelists have seen a wide range of CDP implementations led by marketing teams, data teams, and technology partners. They’ll share the successful strategies they’ve learned first-hand to help marketing and data teams work together.
- Building customer profiles
- Creating segments from those profiles for particular use cases
- Designing marketing campaigns that leverage these segments to engage customers
- Who should own which parts of this flow?