4 Reasons Why Data Engineers Hate Google Tag Manager
Modern data teams need a more robust data integration solution than GTM. In this post, we detail four of the driving reasons GTM and data engineers don’t get along, and we offer a better solution.
Use a single API and standardized schemas to deliver customer data from your app or website to every team and every tool
Instrument one RudderStack SDK and automatically send standardized data to hundreds of destinations
Instrument one SDK to send data to hundreds of destinations with a standardized schema while maintaining fast performance.
With transformations, your data team can transform events to fix bad data and enrich payloads without interrupting your workflow.
Stream app events and ad platform conversions to your entire stack, from marketing and product tools to Kafka, Snowflake, and Redis.
Being a data-driven company is a team sport. RudderStack handles the data and integrations so you can spend time on what counts most for the business.
Do less context-switching and more deep work to make more progress on your most important priorities.
Easily attach data to events to support your own monitoring and reporting to drive actionable insights.
Replace heavy scripts and tag managers with a single high-performance SDK to deliver data to every tool.
Eliminate vulnerability from third-party snippets and code injection tools with robust, professionally managed integrations.
Modern data teams need a more robust data integration solution than GTM. In this post, we detail four of the driving reasons GTM and data engineers don’t get along, and we offer a better solution.
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We discuss one of the core issues for marketing departments: teams want to deliver data-driven digital experiences as fast as possible, but building them requires dedicated developers and time, often the two scarcest resources within a company.