RudderStack vs. Segment
It’s time to take a modern approach to your customer data platform. RudderStack is the best alternative to Twilio’s CDP offering because we solve your event data integration challenges with an open source tool, a warehouse-first approach to customer data management, and a pricing model designed for scale.
RudderStack is the only Segment alternative that enables you to turn warehouse data into an event stream via Reverse ETL and send it to every destination in your stack.Talk to Sales
Here are the top reasons companies choose RudderStack over Segment
Built for developers
RudderStack is open source and built for developers including Github integrations and an API-first approach to data management, so you can seamlessly integrate it with your existing stack and workflow.
No more SaaS vendor lock-in. RudderStack treats your data warehouse as a first-class citizen and provides unique features to unify and unlock the data inside. Aggregate user behavior data and build complete customer profiles in your warehouse to drive data visualization and enrich data for use cases to serve every team—all with a little SQL (or our library of dbt models).
Complete customer data control
Say goodbye to GDPR and InfoSec concerns. RudderStack doesn’t store any data. Instead, our data pipelines build your customer data lake and your identity graph on your data warehouse, giving you complete control over your customer data.
Scalable, usage-based pricing
RudderStack’s pricing is sensible. It’s based purely on event volume, not on MTUs (monthly tracked users) like Segment’s model. Our model works for small businesses, startups, and Fortune 100 enterprise companies alike.
Join companies like Stripe, Priceline and Grafana who stream events through RudderStack
“When it came down to deciding between the two options, there wasn’t a question. We chose RudderStack as the foundation for our real-time customer data platform to enable data-driven personalized engagement online.”
- Chris Frye
Director of Digital Architecture, Crate and Barrel
When companies migrate from Segment, they love using these features:
Data Governance API
Pull rich metadata on your event stream and integrate with your existing alerting system and CI/CD pipeline, then push schema enforcement back into your system—all via API.
Rich Grafana Dashboards
Get a real-time view of events, see performance under load, set up notifications and alerting, and get rich statistics about event delivery.
Seamlessly migrate from Segment to RudderStack
With our Segment source and support from our migration team migrating from Segment to RudderStack is a breeze.Talk to a team member
RudderStack vs Segment Comparison
PROFESSIONAL SUPPORT & COMMUNITY
Explore RudderStack Today
Our Free plan includes 5 million events per month, so you can explore and test the product. Install an SDK, connect a destination, and see data start to flow.Talk to a team member