RudderStack vs. Segment
It’s time to take a modern approach to your customer data platform. RudderStack is the best alternative to Twilio’s CDP offering because we solve your event data integration challenges with an open source tool, a warehouse-first approach to customer data management, and a pricing model designed for scale.
RudderStack is the only Segment alternative that enables you to turn warehouse data into an event stream via Reverse ETL and send it to every destination in your stack.
Talk to SalesHere are the top reasons companies choose RudderStack over Segment
Built for developers
RudderStack is open source and built for developers including Github integrations and an API-first approach to data management, so you can seamlessly integrate it with your existing stack and workflow.
Warehouse-first
RudderStack treats your data warehouse as a first-class citizen and provides unique features to unify and unlock the data inside. Build complete customer profiles in your warehouse and enrich data for various use cases —all with a little SQL.
Complete customer data control
Say goodbye to GDPR and InfoSec concerns. RudderStack doesn’t store any data. Instead, our data pipelines build your customer data lake and your identity graph on your data warehouse.
Scalable, usage-based pricing
RudderStack’s pricing is sensible. It’s based purely on event volume, not on MTUs (monthly tracked users) like Segment’s model. Our model works for small businesses, startups, and Fortune 100 enterprise companies alike.
Support for data warehouses and data lakes
RudderStack supports data warehouse and data lake destinations including Amazon Redshift & S3, Microsoft Azure Synapse & Data Lake, Google BigQuery & Google Cloud Storage, PostgreSQL, and Snowflake.
Join companies like Crate&Barrel, Tonal and Hinge who stream events through RudderStack
“When it came down to deciding between the two options, there wasn’t a question. We chose RudderStack as the foundation for our real-time customer data platform to enable data-driven personalized engagement online.”
- Chris Frye
Director of Digital Architecture, Crate and Barrel
When companies migrate from Segment, they love using these features:
Transformations
Run JavaScript functions on the live event stream or dbt models on at-rest data, then send the results to your entire stack.
Data Governance API
Pull rich metadata on your event stream and integrate with your existing alerting system and CI/CD pipeline, then push schema enforcement back into your system—all via API.
Rich Grafana Dashboards
Get a real-time view of events, see performance under load, set up notifications and alerting, and get rich statistics about event delivery.
Seamlessly migrate from Segment to RudderStack
With our Segment source and support from our migration team, migrating from Segment to RudderStack is a breeze.
Talk to a team memberRudderStack vs Segment Comparison
Pricing
Core Features
RudderStack Advantages
Fuel your whole organization with rich customer data
Marketing teams
Serve marketing with the metrics they need to make smarter decisions, run more impactful marketing campaigns, get a handle on attribution, and create better customer experiences. Dump brittle tag management solutions and use RudderStack to send data to all of your marketing tools.
Product teams
Collect all of your web and mobile app product data with our high performance SDKs, enrich the data in your warehouse, and serve it to product analytics tools to help your team build a deep understanding of the user experience to increase retention and drive a smarter product roadmap. You can also fuel machine learning models with data from RudderStack to create personalized in-app experiences.
Sales and Customer Success teams
Give your sales and support teams superpowers by delivering the complete customer profiles from your data warehouse directly to Salesforce, Hubspot, Zendesk or another CRM tool, so they’ll never perform outreach or schedule a call without the relevant context.
Explore RudderStack Today
Our Free plan includes 5 million events per month, so you can explore and test the product. Install an SDK, connect a destination, and see data start to flow.
Talk to a team member
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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