What you can do with VWO

Modify existing product pages or create multiple variations of these pages, and measure the impact of these changes

Integrate visually appealing widgets and forms to your website to attract visitor and customer attention

Run A/B tests, multivariate tests, and split URL tests to test various features without having to write a single line of code

Segment audiences and run specific tests based on their behavior

Analyze your test results to find hidden, meaningful insights to improve your product strategy

Implement asynchronous loading of pages to reduce the page load time

Setting up VWO manually requires you to install a JavaScript library onto your website before you can run your experiments and A/B tests. This custom snippet is required to export the experiment data for analysis in VWO. In addition, you also need to write custom events to record your eCommerce transactions into VWO, which is an added hassle.

By integrating VWO with RudderStack, you can skip this manual process and get started with your experiments.

How to set up the VWO Integration

It’s very easy! Use our step-by-step guide to set up VWO as a destination in RudderStack, and get started in no time at all.


Test Your Event Data Using RudderStack and Visual Website Optimizer

You can integrate RudderStack with the VWO (beta) library and enable it to run asynchronously through just a single line of code. When integrated with VWO, RudderStack allows you to send test events along with the experiment and variation details as properties. In this way, you can get all the data from your experiments and send it to the desired integrations and use it for analytics or implement marketing automation.

By Adding Visual Website Optimizer Support for RudderStack, you can:

  • Asynchronously load the VWO library without the need for any additional plugin or extensive code
  • Send custom events that record your eCommerce transactions to VWO for analytics
  • Forward complete details of the experiment and the variations to VWO as associated properties of the events
  • Use them downstream to track revenue goals and improve marketing automation