Overview
You can integrate RudderStack with the VWO (beta) library and enable it to run asynchronously through just a single line of code. When integrated with VWO, RudderStack allows you to send test events along with the experiment and variation details as properties. In this way, you can get all the data from your experiments and send it to the desired integrations and use it for analytics or implement marketing automation.
Add VWO as a destination in RudderStack and:
- Asynchronously load the VWO library without the need for any additional plugin or extensive code
- Send custom events that record your eCommerce transactions to VWO for analytics
- Forward complete details of the experiment and the variations to VWO as associated properties of the events
- Track revenue goals and improve your marketing automation
VWO is an optimization platform specially designed to help you test new product ideas and measure key business metrics. With VWO’s features, you can also enhance the overall engagement with your customers. With VWO, you can test and prototype new features you want to implement in your product. Moreover, you can also measure the impact of these changes on your product through intuitive reports and meaningful insights.
