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TVSquared integration with RudderStack

Measure Your TV Ads’ Performance Using RudderStack and TVSquared

The TVSquared integration for RudderStack is very simple to implement and is just a matter of a few steps. You can then use RudderStack to send your customer event data to TVSquared for a much clearer view of your overall performance - from offline spend to online sales. Through RudderStack’s SDKs, the event data you send to TVSquared is used to fuel real-time spot and response data analysis. The resulting insights can then be used to modernize your TV advertising.

By Integrating TVSquared Support for RudderStack, you can:

  • Send all your events to TVSquared securely without the need for manual coding or any additional JavaScript code
  • Seamlessly distribute the traffic and manage the load effectively with RudderStack servers
  • Map all the data from RudderStack to TVSquared in the format that they expect.
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What you can do with TVSquared

TVSquared uses JavaScript code to track page views and customer events. This code needs to be implemented on every page of your applications to send your TV attribution data to TVSquared. Manually setting the snippet up for tracking each page, along with managing any other tracking code you may have installed, can be a very cumbersome process.

RudderStack helps you easily overcome these roadblocks by offering seamless integration with TVSquared.

Aggregate day-to-day TV performance data to help advertisers build customized campaigns based on network, channels, genre, and more

Analyze TV performance data to track and report the impact of TV generated on-spot, by campaigns, or via other core metrics such as cost-per-conversions, channels, and so on

Evaluate the impact of TV ad performance on a daily, weekly, or monthly basis, after it is aired

Measure TV ad responses from smart TVs and set-top-box data along with reach and frequency analytics

Examine the expenditure, online and offline marketing, as well as audience impressions (ad exposure to response) effectively

How to set up TVSquared Integration

It’s very easy! Use our step-by-step guide to set up TVSquared as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is TVSquared used for?

TVSquared is a third-party TV attribution platform that provides acquisition insights and analytics.

Is it hard to set up TVSquared?

Difficulty can vary based on your TV tech stack and attribution model. Many users choose to simplify implementation by sending data to TVSquared through secure Attribution Platforms integration tools like RudderStack.

How much does it cost to integrate TVSquared with RudderStack?

Pricing for TVSquared can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Who uses TVSquared?

Edinburgh-based TVSquared is used by more than 700 brands, agencies, and networks in 70 countries to enhance the performance of on-air campaigns, optimize media spend, and understand the overall impact of TV advertising.

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