TikTok Audiences is a feature that allows advertisers to define and reach specific groups of users based on various parameters such as demographics, interests, and behaviors. Using TikTok Audiences, advertisers can tailor their ad campaigns to target audiences that are more likely to engage with their content, ultimately improving ad performance and reaching the desired users effectively on the TikTok platform.

Ortto (formerly Autopilot) is a leading marketing automation tool that allows you to track and automate your customers’ entire product journey. Ortto allows you to boost your customer retention rate, and automate repetitive tasks with ease. With Ortto, you can track and capture new leads from your website, mobile apps, or blogs. Once you get these leads, you can use Ortto’s personalized and interactive messaging features to engage with them and convert them to your customers. Ortto also allows you to automate important marketing tasks such as creating and assigning new leads, appointment booking tasks, following up with the leads, and more.