SendGrid integration with RudderStack

Simplify email marketing with RudderStack and SendGrid

With RudderStack, you do not need dedicated ETL systems or custom scripts to update your SendGrid lists. RudderStack captures details of your users across various platforms and updates your lists accordingly. With RudderStack, your records will always be up-to-date.

By adding SendGrid support for RudderStack, you can:

Send custom traits or merge fields to SendGrid directly
Send your user data to SendGrid without having to build a connection to the SendGrid API
Update the subscription status of your existing users

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What you can do with SendGrid

Send timely notifications, newsletters, and promotional emails

Deliver more messages and boost your email ROI

Perform efficient email marketing, make meaningful connections, and boost user retention rates

Get unique insights into your email activities and user behavior

Design and deliver efficient email marketing workflows that suit your business requirements

How to set up the SendGrid Integration

It's easy! Use our step-by-step guide to set up SendGrid as a destination in RudderStack and get started quickly.

View the documentation

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About SendGrid

SendGrid is a transactional email and email infrastructure service in the cloud. It allows you to make a meaningful impact on your customers through efficient email marketing programs, email newsletters, promotional emails, and send unique customer communications to boost your customer engagement and retention.

SendGrid is trusted by thousands of developers and marketers who use their service to ensure timely, scalable, and reliable email marketing and delivery.

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FAQ

How can we help you?

What is SendGrid?

SendGrid is a cloud-based SMTP provider that allows sending email without the need to maintain email servers. It manages all technical details, from scaling the infrastructure to ISP outreach, real-time analytics, and more.

Is SendGrid safe?

SendGrid achieved SOC 2 Type II certification for its robust security and data protection measures. It offers TLS encryption and two-factor authentication to protect your account.

What big companies use SendGrid?

SendGrid's clients include Uber, Twilio, Foursquare, Pandora, and Airbnb.

Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.