PostHog is an open-source, self-hosted product analytics stack that can be easily integrated with your infrastructure. It gives you full control over how you manage your user data. With PostHog, you can easily analyze how user traffic flows through your website or app, and use the insights to improve visitor conversion and retention. PostHog is built for data analysts and managers with easy access to product analytics, even at a massive scale.

Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.

Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.