Popular Parse.ly use cases
Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
Track the entire user journey across platforms without the technical headache.
Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.
Use the to send real-time data to Google AnalyticsView Integration
Parse.ly provides web analytics and content optimization software for online publishers. It helps visualize the performance of your content across all platforms and channels to deduce how to best engage with your readers. Content creators, marketers, and developers can leverage tools offered by parse.ly to analyze content performance and deliver tailored content experiences to drive meaningful results.