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Nielsen DCR integration with RudderStack

Measure Accurate Digital Content Consumption Using RudderStack and DCR

With RudderStack, you can seamlessly send your event data from a variety of data sources to DCR. All you need to do is configure DCR as a destination in RudderStack. Once enabled, events collected by RudderStack will automatically start flowing to DCR in real-time.

By Integrating DCR with RudderStack, you can:

  • Get all your event data across multiple sources to DCR within minutes without manual instrumentation
  • Record user information and account information into DCR automatically
  • Skip development process and save time for other important technical issues

What you can do with Nielsen DCR

Measure average audience, reach, frequency, gross rating point (GRP), and time spent metrics on digital content.

Understand true cross-platform rating for an episode of a TV show with incremental search.

Reduce ad waste by optimizing ad content across platforms to match linear television ads.

Get a clear view into actual consumption trends to drive better outcomes for advertisers and purchase additional inventories with confidence.

Use syndicated daily ratings for actionable planning decisions and competitive benchmarking.

This integration is on the roadmap

Schedule time with our solutions engineering team to learn about timing and help prioritize this integration.



How can we help you?

What is Nielsen DCR used for?

Nielsen DCR is a third-party offline attribution platform that provides acquisition insights and analytics.

Is it hard to set up Nielsen DCR?

Difficulty can vary based on your offline tech stack and attribution model. Many users choose to simplify implementation by sending data to Nielsen DCR through secure Attribution Platforms integration tools like RudderStack.

How much does it cost to integrate Nielsen DCR with RudderStack?

Pricing for Nielsen DCR can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Nielsen DAR?

Nielsen Digital Ad Ratings (DAR) system measures all kinds of display and video ads across all digital platforms except Twitter and YouTube apps on mobile phones and tablets providing a true cross-platform view of your digital audience across different screens.

What is Nielsen measurement?

Nielsen TV ratings or Nielsen ratings are the audience measurement systems that determine audience size and composition of television programming in the US using a rating system.

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