![Webhook](https://cdn.sanity.io/images/97bpcflt/production/0ab47f7d86e938716678a27861d91f918aead274-151x140.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=74)
![Monetate](https://cdn.sanity.io/images/97bpcflt/production/1a8dbbf8f6046c0a610f2eb24f1f264bfac417c4-333x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=48)
Integrate Webhook with Monetate
Don't go through the pain of direct integration. RudderStack’s Webhook integration makes it easy to send data from Webhook to Monetate and all of your other cloud tools.Monetate is a personalization platform that allows you to create unique customer experiences. Its state-of-the-art features allow you to increase customer engagement, boost conversion rates, and improve overall sales. Monetate is a unique, all-in-one personalization solution aimed especially at marketers. Its intelligent personalization engine allows you to test, optimize, segment, and create 1-to-1 customer experiences. The engine also allows you to personalize content, product recommendations, offers, and more.
Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.
Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.