Google AnalyticsMicrosoft Azure Synapse Analytics

Integrate Google Analytics with Microsoft Azure Synapse Analytics

Don't go through the pain of direct integration. RudderStack’s Google Analytics integration makes it easy to send data from Google Analytics to Microsoft Azure Synapse Analytics and all of your other cloud tools.

Easy Google Analytics to Microsoft Azure Synapse Analytics integration with RudderStack

RudderStack’s open source Google Analytics integration allows you to integrate RudderStack with your Google Analytics to track event data and automatically send it to Microsoft Azure Synapse Analytics. With the RudderStack Google Analytics integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Microsoft Azure Synapse Analytics and RudderStack
Query product analytics data

Import analytics-ready product engagement data into your warehouse. Select the data points you need and sync with the click of a button.

Understand feature adoption

Combine your product analytics data with other data points to fully understand features and their impact on lifetime value.

See the full customer journey

Combine your product analytics data with other digital touchpoints to build a full picture of the customer journey.

Frequently Asked Questions
Depending on the format, there are multiple ways to export data from Google Analytics, whether manually, through a native integration or through a data platform like RudderStack.
There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.
Building your own integration between Google Analytics and Microsoft Azure Synapse Analytics costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.
Use the Microsoft Azure Synapse Analytics integration with other popular sources
About Microsoft Azure Synapse Analytics

Azure Synapse Analytics (previously Azure SQL Data Warehouse) is an analytics service that combines data warehousing capabilities with Big Data analytics. It offers a unified data engineering platform to ingest, explore, manage, and serve your data for analytics and Business Intelligence. You can query data on your terms, using either serverless or dedicated computing resources based on your requirements.

About Google Analytics

Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.

Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.