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Google Ad ManagerMicrosoft Azure Synapse Analytics

Integrate Google Ad Manager with Microsoft Azure Synapse Analytics

Don't go through the pain of direct integration. RudderStack’s Google Ad Manager integration makes it easy to send data from Google Ad Manager to Microsoft Azure Synapse Analytics and all of your other cloud tools.

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Easy Google Ad Manager to Microsoft Azure Synapse Analytics integration with RudderStack

RudderStack’s open source Google Ad Manager integration allows you to integrate RudderStack with your Google Ad Manager to track event data and automatically send it to Microsoft Azure Synapse Analytics. With the RudderStack Google Ad Manager integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Microsoft Azure Synapse Analytics and RudderStack
Query campaign performance data

Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.

Calculate true ROAS

Use rich data to calculate how much return you get for each campaign, ad group and ad.

Optimize paid campaigns

Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.

Frequently Asked Questions
Depending on the format, there are multiple ways to export data from Google Ad Manager, whether manually, through a native integration or through a data platform like RudderStack.
There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.
Building your own integration between Google Ad Manager and Microsoft Azure Synapse Analytics costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.
Use the Microsoft Azure Synapse Analytics integration with other popular sources

Google BigQuery

Data Warehouse

Python SDK

RudderStack SDKs

RudderStack Microsoft Azure Synapse Analytics Documentation

Refer to our step-by-step guide and start using Microsoft Azure Synapse Analytics today

About Microsoft Azure Synapse Analytics

Azure Synapse Analytics (previously Azure SQL Data Warehouse) is an analytics service that combines data warehousing capabilities with Big Data analytics. It offers a unified data engineering platform to ingest, explore, manage, and serve your data for analytics and Business Intelligence. You can query data on your terms, using either serverless or dedicated computing resources based on your requirements.

About Google Ad Manager

Platform to grow ad revenue and protect your brand wherever people are watching, playing, or engaging. Previously called DoubleClick for Publishers (DFP).