Marketo Source integration with RudderStack
Send Customer Event Data from Marketo to RudderStack Securely
Easily set up Marketo as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically integrates with Marketo and ingests the specified data. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.
By adding Marketo as a source in the RudderStack dashboard, you can:
- Collect your raw events and data from Marketo and ingest them into RudderStack
- Schedule data import from your Marketo account to RudderStack
- Send data to third-party destinations or data warehouses securely
What you can do with Marketo Source
Get a complete view of each customer across the web, e-mail, social, and mobile
Build and scale automated marketing campaigns effortlessly and keep a tab on how different channels and campaigns perform
Measure every touchpoint in the customer journey to identify which channels, campaigns, and content deliver the most revenue and highest ROI
Send personalized e-mails and messages at the right time with A/B/n testing, predictive content, and triggered e-mails
Develop and qualify potential buyers before they're passed to sales using relevant and personalized nurturing campaigns
How to set up Marketo Source Integration
It's simple to set up! Use our step-by-step guide for setting up Marketo as a source in RudderStack.
How can we help you?
What is Marketo used for?
Marketo is Adobe's SaaS-based marketing automation platform built to help organizations automate and measure marketing engagement, tasks, and complex workflows.
Is Marketo a CRM?
Marketo does not provide a built-in CRM module. It is built using the Salesforce platform, which means it offers integration with Salesforce.
Is Marketo part of Salesforce?
You can integrate Marketo with Salesforce and easily deploy automated actions, such as e-mails and targeted campaigns. Users need to enter their CRM credentials, and the custom fields and objects will be automatically synced between the two platforms.