Integrate OneTrust (Source) with Lytics
Don't go through the pain of direct integration. RudderStack’s OneTrust (Source) integration makes it easy to send data from OneTrust (Source) to Lytics and all of your other cloud tools.Lytics is a Customer Data Platform built for marketers to know their customers better. It leverages your first-party customer data to create highly personalized website experiences, product recommendations, and ad-spend optimizations in real-time. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns. Lytics AI decision engine enables marketers to analyze hundreds of behavioral attributes to create actionable customer profiles. Businesses can build effective strategies around high customer engagement through online advertising, email marketing campaigns, and much more.
OneTrust is a popular consent management platform that provides data governance, privacy management, and security solutions to thousands of businesses worldwide. OneTrust simplifies the collection, centralization, and governance of consented first-party data while prioritizing transparency. Their integration with RudderStack ensures compliant activation of data.