What you can do with Lotame

Bring together your scattered data sources and find meaningful insights

Enrich your data with curated second and third-party data

Build your audiences based on demographics, location, interests, and more

Increase effective engagement with your customers and grow business revenue

Build comprehensive data science solutions with useful behavioral data from your customer profiles

In order to use Lotame effectively, you need to sync the DSP (Demand-Side Platform) Pixels once every 7 days. Since Lotame does not provide any JavaScript SDK of its own, you will need to do this syncing manually. This can take up a lot of your valuable time and effort.

With RudderStack, you get the assurance that the syncing will be done properly and on time.

How to set up Lotame Integration

It’s very easy! Use our step-by-step guide to set up Lotame as a destination in RudderStack, and get started in no time at all.

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Use RudderStack to Send Event Data to Lotame Periodically

RudderStack supports syncing Lotame’s BCP Pixel and DSP Pixel through our API calls. You can provide multiple BCP and DSP templates to RudderStack, and it automatically includes these sources of image pixels in the web app. Syncing of DSP Pixels happens once in 7 days, RudderStack stores the sync timestamp in storage. On every page call, RudderStack checks for the event payload and the last syncing timestamp. If it is before 7 days or more, RudderStack automatically triggers the syncing.

By Integrating Lotame Data with RudderStack CDP, you can:

  • Ensure timely sync of your Lotame Pixels
  • Provide multiple BCP and DSP templates for syncing to Lotame
  • Use the Android SDK to sync Lotame Pixels via your Android app
  • Skip any manual configuration or syncing tasks and save valuable time
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