RudderStack supports syncing Lotame’s BCP Pixel and DSP Pixel through our API calls. You can provide multiple BCP and DSP templates to RudderStack, and it automatically includes these sources of image pixels in the web app. Syncing of DSP Pixels happens once in 7 days, RudderStack stores the sync timestamp in storage. On every page call, RudderStack checks for the event payload and the last syncing timestamp. If it is before 7 days or more, RudderStack automatically triggers the syncing.
Add Lotame as a destination in RudderStack and:
- Ensure timely sync of your Lotame Pixels
- Provide multiple BCP and DSP templates for syncing to Lotame
- Use the Android SDK to sync Lotame Pixels via your Android app
- Skip any manual configuration or syncing tasks and save valuable time
Frequently Asked Questions
What is Lotame?
Lotame is a popular Data Management Platform that offers a unified platform to enrich your customer and audience data. This data can be used by marketing teams, advertisers and agencies to find new customers, increase engagement with the existing customers, and eventually boost their business revenue. With Lotame, you can segment your audiences based on specific behavioral traits and build marketing strategies and campaigns catering to their specific needs.
What is Lotame used for?
Lotame is an advertising platform used to serve programmatic ads to Google users and other users around the web.
What is the difference between a CDP and a DMP?
A CDP like RudderStack makes integration of first-party data easier to improve analytics, marketing and ad targeting. On the other hand, a DMP such Iterable allows you to enrich your CDP data for better customer engagement.
How much does it cost to integrate Lotame with RudderStack?
What is a DMP?
A Data Management Platform (DMP) collects data from a variety of first, second, and third-party data sources enriches and then consolidates them. This consolidated data can then be used by marketing agencies, advertisers, and business improvement teams to enhance their customer engagement, targeted advertisement, content personalization, and much more. Tools like Iterable combine various data sources according to audience demographics, location, age, etc., and enriches them to give you a consolidated view of your customers, so you can design effective marketing campaigns to boost your business revenue.
Use the Lotame integration with popular sources
Lotame is a data enrichment platform used mainly in the marketing, publishing, and digital advertising industries. Its real-time data management solutions help you find new customers, increase engagement, and LTV.