LinkedIn Insight Tag integration with RudderStack

Optimize your campaigns and retarget visitors with RudderStack and LinkedIn Insight Tag

RudderStack enables you to send your user events directly to LinkedIn by integrating LinkedIn Insight Tag as a destination. Once the Insight Tag is successfully configured and enabled, events from RudderStack will start flowing to LinkedIn Insight Tag. RudderStack’s JavaScript SDK automatically loads the Insight Tag tracking code.

By adding LinkedIn Insight Tag as a destination in the RudderStack dashboard, you can:

Send real-time customer events to LinkedIn Insight Tag securely without installing extra JavaScript on your web pages
Transform customer events in LinkedIn Insight Tag-specific format using RudderStack Transformations
Eliminate the need for additional developer resources

Try this in RudderStack

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What you can do with LinkedIn Insight Tag

To integrate LinkedIn Insight Tag with your website, you will need to track conversions from your LinkedIn Ads. For this, you need to add the JavaScript tag to the pages of your website that you want to track. Also, multiple conversion events could be tied to each campaign. To add all the campaign data to your analytics dashboard, you need to correctly configure your domains in the Linkedin Ads Dashboard. Implementing this can be challenging and result in inaccuracies if done incorrectly.

RudderStack helps you skip this process and get started with using LinkedIn Insight Tag in no time.

Track conversions tied to your LinkedIn Ads to optimize campaigns automatically

Connect your ads to conversions, track conversions from those who viewed your ad

Re-engage customers by retargeting LinkedIn Ads to gain conversions and more

Unlock powerful demographic insights about your customers, such as their companies, job titles, industries, and much more

Customize your ad content to your strongest prospect

How to set up the LinkedIn Insight Tag Integration

It’s easy! Use our step-by-step guide to set up LinkedIn Insight Tag as a Destination in RudderStack and get started quickly.

View the Documentation

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FAQ

How can we help you?

What is the LinkedIn Insight Tag?

LinkedIn Insight Tag helps you track website conversions from all your LinkedIn ads. It automatically optimizes your campaigns for higher conversions. With Insight Tag, you can also retarget your website visitors and know more about your audiences.

What data does the LinkedIn Insight Tag collect?

The LinkedIn Insight Tag helps you collect data regarding members' visiting your website, including the URL, IP address, referrer, device and browser characteristics, and timestamp.

Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.