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LinkedIn Insight Tag integration with RudderStack

Optimize your campaigns and retarget visitors with RudderStack and LinkedIn Insight Tag

RudderStack enables you to send your user events directly to LinkedIn by integrating LinkedIn Insight Tag as a destination. Once the Insight Tag is successfully configured and enabled, events from RudderStack will start flowing to LinkedIn Insight Tag. RudderStack’s JavaScript SDK automatically loads the Insight Tag tracking code.

By adding LinkedIn Insight Tag as a destination in the RudderStack dashboard, you can:

  • Send real-time customer events to LinkedIn Insight Tag securely without installing extra JavaScript on your web pages
  • Transform customer events in LinkedIn Insight Tag-specific format using RudderStack Transformations
  • Eliminate the need for additional developer resources
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What you can do with LinkedIn Insight Tag

To integrate LinkedIn Insight Tag with your website, you will need to track conversions from your LinkedIn Ads. For this, you need to add the JavaScript tag to the pages of your website that you want to track. Also, multiple conversion events could be tied to each campaign. To add all the campaign data to your analytics dashboard, you need to correctly configure your domains in the Linkedin Ads Dashboard. Implementing this can be challenging and result in inaccuracies if done incorrectly.

RudderStack helps you skip this process and get started with using LinkedIn Insight Tag in no time.

Track conversions tied to your LinkedIn Ads to optimize campaigns automatically

Connect your ads to conversions, track conversions from those who viewed your ad

Re-engage customers by retargeting LinkedIn Ads to gain conversions and more

Unlock powerful demographic insights about your customers, such as their companies, job titles, industries, and much more

Customize your ad content to your strongest prospect

How to set up the LinkedIn Insight Tag Integration

It’s easy! Use our step-by-step guide to set up LinkedIn Insight Tag as a Destination in RudderStack and get started quickly.


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FAQ

How can we help you?

What is the LinkedIn Insight Tag?

LinkedIn Insight Tag helps you track website conversions from all your LinkedIn ads. It automatically optimizes your campaigns for higher conversions. With Insight Tag, you can also retarget your website visitors and know more about your audiences.

What data does the LinkedIn Insight Tag collect?

The LinkedIn Insight Tag helps you collect data regarding members' visiting your website, including the URL, IP address, referrer, device and browser characteristics, and timestamp.

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