Send your event data from RudderStack to LinkedIn Insight Tag.
RudderStack supports integration with the LinkedIn Insight Tag where you can seamlessly send your event data to LinkedIn.
If you are already using LinkedIn Insight Tag on your website, removing it is highly recommended. This is because the RudderStack SDK automatically loads the Insight Tag tracking code and it may cause a conflict with the existing installation. For more information on the integration’s workflow, refer to the FAQ section below.
RudderStack supports sending event data to LinkedIn Insight Tag via the following connection modes:
Once you have confirmed that the source platform supports sending events to LinkedIn Insight Tag, follow these steps:
From your RudderStack dashboard, add a source. Then, from the list of destinations, select LinkedIn Insight Tag.
Assign a name to the destination and click Continue.
To successfully configure LinkedIn Insight Tag as a destination, you will need to configure the following settings:
Partner ID: Enter your LinkedIn partner ID.
For more information on getting your LinkedIn partner ID, refer to the FAQ section below.
Event Conversion IDs: Enter the event name you want the Insight Tag to track and the corresponding conversion ID.
The event names are case-sensitive. For example, RudderStack accepts Order Completed, Order completed, and order completed as three different events.
Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
OneTrust Cookie Categories: This setting lets you associate OneTrust cookie consent groups to the LinkedIn Insight Tag destination.
Tracking page loads
For more information on the tracking methods supported by the Insight Tag, refer to the LinkedIn support page.
In this method, the Insight Tag automatically loads and tracks the conversions when users visit any pages on your website. Upon loading successfully, you can view the conversion status in your Campaign Manager dashboard:
Tracking event-specific conversions
To track event-specific conversions, you need to first set up an Online Tracking conversion and define an event-specific conversion tracking. To do so, follow these steps:
The Insight Tag starts tracking the user activities on your website.
What information can I track using the LinkedIn Insight Tag?
The LinkedIn Insight Tag lets you collect the data related to your users’ website visits, including the URL, IP address, referrer, device and browser characteristics, and timestamp.
Where can I find my LinkedIn partner ID?
To get the Partner ID, open the Insight Tag and get the value corresponding to the _linkedin_partner_id parameter:
Alternatively, you can follow the steps in this LinkedIn support page to access your LinkedIn partner ID.
Each LinkedIn Insight Tag has a unique Partner ID. If the Partner ID of the tag on your website does not match the Partner ID in your account, the Insight Tag will be unable to collect the page loads and event-specific conversions.
How can I verify if the event-specific conversions are tracked successfully?
Once you configure the Event Conversion IDs setting in the RudderStack dashboard, the LinkedIn Insight Tag automatically loads the code snippet and tracks the conversions for the specified events.
If the script has loaded correctly, it shows the label Conversion status: Active against the events in your dashboard:
In case the script has not loaded correctly, you will see the Conversion Status as Unverified, No recent activity, or Inactive.
Will this integration slow my website down?
The RudderStack SDK loads asynchronously with your website. When loading the LinkedIn Insight Tag tracking snippet, it will not slow down your website’s performance at all.
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