Heap Analytics Integration
Heap.io is a popular analytics platform built for marketers, product managers, and customer success teams. With Heap, you can track every clip, tap or screen swipe action of your customers. With this data, and combining Heap's cutting-edge analytics capabilities, you can segment your users based on their behavior, and offer them unique digital experiences. If boosting your conversion rates and customer engagement is your goal, then Heap.io is a great tool to have in your marketing stack.
With RudderStack, you can easily seamlessly send your customer event data to Heap and know more about how people interact with your product, the product features they use, and much more. Using RudderStack, the additional information can be pulled into your Heap account without writing or installing any code.
By Setting Heap Analytics as a Destination in RudderStack, you can:
- Collect and route user data from all sources in real-time
- Track additional properties associated with your events using RudderStack, and send them over to Heap for further analysis
- Send customer events in the format desired by Heap Analytics platform
What you can do with Heap Analytics
Retroactively integrate visits from different channels and devices into a single user profile
Create and analyze user segments by combining past behavior, user attributes, and acquisition channels
Keep track of key changes and take immediate actions with Heap’s Report Alerting feature
Identify what drives conversions, customer pain points, and where customers drop out of the funnel to bring innovative customer retention methods
Monitor customer usage pattern changes based on in-app purchases, location of engaged users, and messages sent
Track and modify all measures of engagement, including active users, frequency of use, repeat usage, and more
Support point-and-click web and mobile tag creation for marketers to define custom events without coding
RudderStack Heap Analytics Documentation
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About Heap Analytics
Heap Analytics is a popular web analytics platform that allows you to capture and measure minute user actions on your website or mobile application. You can track taps, clicks, gestures, page views form submissions, and more with no additional code. Customer success teams, product, and marketing teams can use all of this customer behavioral data to create tailored customer digital experiences for increased customer conversion and retention.