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What you can do with Google Optimize

Use your site analytics data to identify problem areas and transform those insights into action to deliver better online customer experiences

Focus on distinct user segments to deliver highly personalized experiences to your customers. You can also build custom experiences for your Analytics audiences

Create new web page variants without recoding using a visual website editor

Perform A/B, multivariate, and redirect tests on your content to learn what is most effective

Connect with high-value customers based on a particular interest or recently converted visitors

How to set up the Google Optimize Integration

It’s easy! Use our step-by-step guide to set up Google Optimize as a destination in RudderStack, and get started in no time at all.

View the documentation
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Build better customer experiences with Google Optimize and RudderStack

You can configure the Google Optimize integration on the RudderStack dashboard in a matter of minutes. Once the integration is enabled, RudderStack automatically tracks and collects all your website data and routes it securely and reliably to Google Optimize in real-time for efficient A/B testing. With RudderStack, you don't need to waste your time manually tracking the events.

By adding Google Optimize support for RudderStack, you can:

  • Skip all the manual configurations to set up Google Optimize and get started in no time
  • Reliably route your event data across various event data sources to Google Optimize
  • Send your experiment data to Google Optimize along with the associated properties in real-time
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
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    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.