Google Optimize Integration

Connect Google Optimize and send data to Google Optimize with Rudderstack.

Destination

Event Stream

Google Optimize Integration

Connect Google Optimize and send data to Google Optimize with Rudderstack.

Destination

Event Stream

You can configure the Google Optimize integration on the RudderStack dashboard in a matter of minutes. Once the integration is enabled, RudderStack automatically tracks and collects all your website data and routes it securely and reliably to Google Optimize in real-time for efficient A/B testing. With RudderStack, you don't need to waste your time manually tracking the events.

By adding Google Optimize support for RudderStack, you can:

  • Skip all the manual configurations to set up Google Optimize and get started in no time
  • Reliably route your event data across various event data sources to Google Optimize
  • Send your experiment data to Google Optimize along with the associated properties in real-time

Frequently Asked Questions

Google Optimize is a free product that allows you to get started with experimentation. Google also offers Optimize 360, a premium testing and personalization tool for the enterprise that is part of Google Marketing Platform.

Google Optimize lets you test variants of your web pages and see how they perform against any objective you specify. It helps you monitor the results of your experiment and tells you which variant is the leader.

Google Optimize is natively integrated with GA. This helps you to quickly understand how your website can be improved.

Use the Google Optimize integration with popular sources

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About Google Optimize

Google Optimize is a website optimization tool that lets you conduct different website tests to build customized user experiences. It helps you increase visitor conversion rates and overall visitor satisfaction by testing variants of web pages and monitoring their performance.