Google Ads
Google Cloud Storage Data Lake

Integrate Google Ads with Google Cloud Storage Data Lake

Don't go through the pain of direct integration. RudderStack’s Google Ads integration makes it easy to send data from Google Ads to Google Cloud Storage Data Lake and all of your other cloud tools.

Easy Google Ads to Google Cloud Storage Data Lake integration with RudderStack

RudderStack’s open source Google Ads integration allows you to integrate RudderStack with your Google Ads to track event data and automatically send it to Google Cloud Storage Data Lake. With the RudderStack Google Ads integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Cloud Storage Data Lake and RudderStack

Query campaign performance data

Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.

Calculate true ROAS

Use rich data to calculate how much return you get for each campaign, ad group and ad.

Optimize paid campaigns

Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.

Frequently Asked Questions

Depending on the format, there are multiple ways to export data from Google Ads, whether manually, through a native integration or through a data platform like RudderStack.
There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.
Building your own integration between Google Ads and Google Cloud Storage Data Lake costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.

About Google Ads

Google Ads is a popular online advertising platform that enables businesses to create online ads to reach out to prospective buyers interested in their products or services. It allows you to place your ads within Google Search results, videos, mobile apps, and websites. Google Ads runs on a Pay-Per-Click (PPC) advertising model, which means you have to pay every time a visitor clicks your ad.