Overview
With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.
By setting Google Analytics 4 as a destination in RudderStack, you can:
- Send track event name and any properties as custom properties to GA 4
- Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
- Explicitly send pageview events by calling Rudder SDK page() API
Google Analytics 4, also known as GA4, is the latest version of Google Analytics that provides a unified measurement and analysis platform for web and app tracking. It offers new features such as predictive insights, enhanced tracking capabilities, cross-device measurement, and more.
