Google Analytics 4 Integration
Google Analytics 4 (formerly known as "App + Web") is a new Google Analytics property, with different instrumentation and reports than the Universal Analytics properties. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.
With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.
By Setting Google Analytics 4 as a Destination in RudderStack, you can:
- Send track event name and any properties as custom properties to GA 4
- Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
- Explicitly send pageview events by calling Rudder SDK page() API
What you can do with Google Analytics 4
Set up automatic alerts for significant data trends with a complete understanding of your customers across devices and platforms using Google's state-of-the-art machine learning models
Integrate multiple Google marketing products to improve your ROI. For example, with Google Ads, you can connect with customers who have more relevant interests
Ability to measure app and web interactions together to understand the combined impact of all your marketing efforts
Analyze how customers interact with your product in real-time by tracking page scrolls, clicks, and even when they watch a video
RudderStack Google Analytics 4 Documentation
Refer to our step-by-step guide and start using the ReactNative SDK today
About Google Analytics 4
Google Analytics 4 (formerly known as "App + Web") is the latest Google Analytics property that includes different reports than the Universal Analytics(UA) properties. It can be used for websites, apps, or both together, whereas Universal Analytics properties only support websites.