Popular Facebook Pixel use cases

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Easily send conversions
Send existing events to Facebook Pixel as conversions with no additional code.
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Track client and server-side
Manage client-side and server-side conversions for Facebook Pixel with a few clicks.
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Easily send audience data
Send custom audiences from your warehouse to Facebook Pixel.
Read Facebook Pixel Docs

Use the AMP Analytics SDK with other popular destinations

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Use the AMP pages to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your AMP pages
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Automatically send data from your AMP pages to any destination that supports Webhooks
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Send product data from your AMP pages to Amplitude in a few clicks.
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About Facebook Pixel
Facebook Pixel is a simple JavaScript snippet that you can add to your website and track visitor activity as well as other important metrics. It allows you to measure and rudder audiences to build effective marketing and advertising campaigns.