DoubleClick for Publishers Integration
DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. By integrating DoubleClick for Publishers with RudderStack, you will be able to analyze ready-to-use analytics friendly advertisement data in your data warehouse and your BI. Go beyond DFP’s vanilla dashboards and ask any question you want about your advertisement data. Having your DoubleClick for Publishers data in the same data warehouse as your marketing, support, and sales will help you get a holistic understanding of your ad spend, marketing ROI, and business performance. Drill down to your data from your advertisements, see how each ad performs, uncover if it converts new users, understand how they engage with your products or if they churn.
It can take months to build a comprehensive data infrastructure for digital analytics.
Build a data infrastructure up and running in minutes with RudderStack as your DoubleClick for Publishers ETL tool and no technical effort.
Data monitoring is complicated and a waste of valuable time to build from scratch.
Save hours per day for pulling and modeling data. RudderStack provides you with analytics-ready data in your data warehouse so you can focus on building a comprehensive view of your business.
Accurate, up-to-date metrics and business dashboards are paramount to success.
Get accurate data with fault-tolerant architecture that helps you get your DoubleClick for Publishers data consistently to your data warehouse and BI tool with no loss.
About DoubleClick for Publishers
Platform to grow ad revenue and protect your brand wherever people are watching, playing, or engaging. Now called Google Ad Manager.