Easily integrate Google Ad Manager with Databricks Delta Lake using RudderStack
RudderStack’s open source Google Ad Manager integration allows you to integrate RudderStack with your undefined to track event data and automatically send it to Databricks Delta Lake. With the RudderStack Google Ad Manager integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Databricks Delta Lake and RudderStack
Query campaign performance data
Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.
Calculate true ROAS
Use rich data to calculate how much return you get for each campaign, ad group and ad.
Optimize paid campaigns
Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.