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Overview
With RudderStack, setting up comScore is very easy. Comscore’s native SDK is wrapped inside RudderStack’s SDK, so you don’t have to worry about installing any custom code. Enable Comscore as a destination in RudderStack and add a simple configuration to start sending your data directly from your platforms and devices.
Add Comscore as a destination in RudderStack and:
- Auto-transform your Audience Event data in the format required by comScore
- Map specific customer events and their properties to the associated comScore events
- Track and report user’s activities, ads viewed, actions taken, and so on.
- Identify your users in RudderStack along with their traits, and trace their activities across different platforms
Comscore is a popular third-party advertising analytics provider. Comscore's self-serve portal allows users to tag their digital assets, ensuring proper exposure for online content such as web pages, videos, and mobile apps. Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.
