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Google Ad Manager
Azure Data Lake

Integrate Google Ad Manager with Azure Data Lake

Don't go through the pain of direct integration. RudderStack’s Google Ad Manager integration makes it easy to send data from Google Ad Manager to Azure Data Lake and all of your other cloud tools.

Easy Google Ad Manager to Azure Data Lake integration with RudderStack

RudderStack’s open source Google Ad Manager integration allows you to integrate RudderStack with your Google Ad Manager to track event data and automatically send it to Azure Data Lake. With the RudderStack Google Ad Manager integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Available via webhook

Add Google Ad Manager as a source in RudderStack by enabling a webhook source in your RudderStack dashboard, then using our Transformations feature to re-shape the incoming payload. Once configured, RudderStack will send data from your Google Ad Manager source to any destinations you connect. (Note, you will need to configure outbound webhooks in Google Ad Manager.)

Popular ways to use Azure Data Lake and RudderStack

Query campaign performance data

Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.

Calculate true ROAS

Use rich data to calculate how much return you get for each campaign, ad group and ad.

Optimize paid campaigns

Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.

Frequently Asked Questions

Depending on the format, there are multiple ways to export data from Google Ad Manager, whether manually, through a native integration or through a data platform like RudderStack.
There are two primary ways: First, you could write your own code script to pull the data and load it via API. Second, you could use an ETL integration provider like RudderStack to load the data automatically.
Building your own integration between Google Ad Manager and Azure Data Lake costs engineering time, while ETL providers like RudderStack generally charge by the number of rows loaded.

About Azure Data Lake

Microsoft Azure Data Lake is a secure and scalable data lake that lets you store data of varying sizes and complexity. It also allows you to write your own code to perform operational or transactional data transformation and analysis tasks.

About Google Ad Manager

Platform to grow ad revenue and protect your brand wherever people are watching, playing, or engaging. Previously called DoubleClick for Publishers (DFP).