RudderStack eliminates the need for dedicated ETL systems or custom scripts to set up ActiveCampaign. You can easily capture all the data from your websites, mobile apps, or servers and send them directly to ActiveCampaign without any additional coding. To successfully configure ActiveCampaign as a destination, you will need to configure the API URL, API Key, Event Key, and the ActID on the RudderStack dashboard.
By Adding ActiveCampaign Support for RudderStack, you can:
- Send the Site Tracking event to ActiveCampaign along with optional properties of the web page.
- Capture relevant information about the user, including UserID and the associated traits such as email, phone, and name of that user.
- Update and send a contact's custom fields using the RudderStack integration.
Frequently Asked Questions
What is ActiveCampaign used for?
ActiveCampaign is a email marketing automation product that enables teams to build engaging experiences across multiple channels.
Is it hard to set up ActiveCampaign?
Difficulty can vary based on the complexity of your tech stack and customer data. Many users choose to simplify implementation by sending data through secure email marketing automation integration tools like RudderStack.
How much does it cost to integrate ActiveCampaign with RudderStack?
Is ActiveCampaign a CRM?
ActiveCampaign is primarily an email marketing platform. However, its comprehensive CRM is designed in a way to complement its primary feature. ActiveCampaign allows you to automate between marketing and sales when managing lead opportunities easily. As compared to other CRMs, ActiveCampaign has a decent pricing structure making it a go-to option for small and medium-sized businesses.
Is ActiveCampaign better than Mailchimp?
MailChimp is more popular than ActiveCampaign. It places a greater emphasis on email design and is more affordable for smaller lists. On the other hand, ActiveCampaign offers better marketing automation, list management, and higher deliverability.
Use the ActiveCampaign integration with popular sources
ActiveCampaign is a popular marketing automation and CRM platform that makes it easy for you to drive customer engagement and retention. With ActiveCampaign's all-in-one email marketing and growth platform, you can easily monitor your customers' product behavior and use the insights to design and drive highly personalized customer experiences.