What you can do with ActiveCampaign

Automate welcome e-mails, e-mail follow-ups, and trigger marketing campaigns based on customer actions or completed sales events.

Send personalized newsletters and messages targeted to each user's interests.

Automate sales process, lead prioritization, and contact management with Sales Automation CRM.

Define and track custom funnels, integrate with social profiles to score leads based on interactions, interest, site activity, and social media details.

Understand how your contacts interact with your emails via an integrated Gmail extension.

Group your contacts by location, age, and almost any behavior with advanced segmentation tools.

To track customer details and automate email workflows with ActiveCampaign, you need to set up custom scripts for website and event tracking manually. Website Tracking involves installing JavaScript code snippets on pages you wish to track. Event tracking requires customized code snippets in each part of the code to track each user action. You can also use ActiveCampaign's code wrappers for different languages like PHP, Python, and Node. You need to place these code snippets on top of your other event tracking codes.

On the other hand, if you are looking to get the customer data from ActiveCampaign directly into your warehouse, you can build a custom ETL pipeline that regularly pulls data from ActiveCampaign API. This also leads to added cost and frequent maintenance over time and may cause inconsistencies while collecting real-time data.

Cut through all this chaos by simply integrating ActiveCampaign with RudderStack. You can effortlessly send real-time customer event data into ActiveCampaign from your preferred sources without any manual coding.

How to set up ActiveCampaign Integration

It’s simple! Use our step-by-step guide to set up ActiveCampaign as a destination in RudderStack, and get started in no time at all.


Effortless E-mail Marketing Using RudderStack and ActiveCampaign

RudderStack eliminates the need for dedicated ETL systems or custom scripts to set up ActiveCampaign. You can easily capture all the data from your websites, mobile apps, or servers and send them directly to ActiveCampaign without any additional coding. To successfully configure ActiveCampaign as a destination, you will need to configure the API URL, API Key, Event Key, and the ActID on the RudderStack dashboard.

By Adding ActiveCampaign Support for RudderStack, you can:

  • Send the Site Tracking event to ActiveCampaign along with optional properties of the web page.
  • Capture relevant information about the user, including UserID and the associated traits such as email, phone, and name of that user.
  • Update and send a contact's custom fields using the RudderStack integration.