MoEngage Integration

MoEngage is a mobile-first customer engagement and user retention platform. It allows you to provide personalized user experiences to your customers throughout their product journey, thereby increasing customer engagement and user retention.

MoEngage leverages AI-based optimization to track and map your customer lifecycle across various touchpoints and optimize their customer experience at each stage. You can also easily set up a cross-channel campaign for seamlessly communicating with your customers across different channels.

Try this in RudderStack

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What you can do with MoEngage

Analyze customer choices as they move through the funnel to craft compelling and tailored customer experiences.

Find out which customer is dropping off at which stage and why by looking at the demographics, location, device type, and acquisition channels data.

Create customer groups based on their behavior and attributes with the AI-driven segmentation engine. This way, you can activate your customers quickly, with relevant and contextual messages.

Build a seamless and connected customer experience across various channels (email, text, social media, etc.) and different devices for higher customer retention.

Visualize, create, and automate customer lifecycle campaigns to send the right message at the right time.

MoEngage requires a unique identifier to identify a user. It also includes many SDKs that work on different mobile platforms, which requires you to select an apt SDK that works well with your application's framework. Manually setting up and tracking new code for MoEngage thus requires some development effort.

RudderStack helps you overcome these roadblocks by offering seamless integration with MoEngage.

How to Set up MoEngage Integration

It's very easy! Use our step-by-step guide to set up MoEngage as a destination in RudderStack, and get started in no time at all.

View the Documentation

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Manage Event Data and Design Tailored Customer Experiences Using RudderStack and MoEngage

By adding MoEngage as a destination, you can seamlessly send your customer event data to RudderStack in real-time. Integrating MoEngage with RudderStack will require a few simple settings. RudderStack will automatically track and collect customer events across all your event data sources and route them securely and reliably to MoEngage for user personalization.

By Integrating MoEngage Support for RudderStack, you can:

Send all user-related events to MoEngage without any manual coding
Identify a device to MoEngage, create new properties or update the existing properties of the device using the Identify API
Map events to MoEngage in the desired format