ActiveCampaign integration with RudderStack

Effortless E-mail Marketing Using RudderStack and ActiveCampaign

RudderStack eliminates the need for dedicated ETL systems or custom scripts to set up ActiveCampaign. You can easily capture all the data from your websites, mobile apps, or servers and send them directly to ActiveCampaign without any additional coding. To successfully configure ActiveCampaign as a destination, you will need to configure the API URL, API Key, Event Key, and the ActID on the RudderStack dashboard.

By Adding ActiveCampaign Support for RudderStack, you can:

Send the Site Tracking event to ActiveCampaign along with optional properties of the web page.
Capture relevant information about the user, including UserID and the associated traits such as email, phone, and name of that user.
Update and send a contact's custom fields using the RudderStack integration.

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What you can do with ActiveCampaign

To track customer details and automate email workflows with ActiveCampaign, you need to set up custom scripts for website and event tracking manually. Website Tracking involves installing JavaScript code snippets on pages you wish to track. Event tracking requires customized code snippets in each part of the code to track each user action. You can also use ActiveCampaign's code wrappers for different languages like PHP, Python, and Node. You need to place these code snippets on top of your other event tracking codes.

On the other hand, if you are looking to get the customer data from ActiveCampaign directly into your warehouse, you can build a custom ETL pipeline that regularly pulls data from ActiveCampaign API. This also leads to added cost and frequent maintenance over time and may cause inconsistencies while collecting real-time data.

Cut through all this chaos by simply integrating ActiveCampaign with RudderStack. You can effortlessly send real-time customer event data into ActiveCampaign from your preferred sources without any manual coding.

Automate welcome e-mails, e-mail follow-ups, and trigger marketing campaigns based on customer actions or completed sales events.

Send personalized newsletters and messages targeted to each user's interests.

Automate sales process, lead prioritization, and contact management with Sales Automation CRM.

Define and track custom funnels, integrate with social profiles to score leads based on interactions, interest, site activity, and social media details.

Understand how your contacts interact with your emails via an integrated Gmail extension.

Group your contacts by location, age, and almost any behavior with advanced segmentation tools.

How to set up ActiveCampaign Integration

It’s simple! Use our step-by-step guide to set up ActiveCampaign as a destination in RudderStack, and get started in no time at all.

View the Documentation

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About ActiveCampaign

ActiveCampaign is a popular platform known for e-mail marketing, marketing automation, sales automation, and different CRM categories. It is user-friendly and designed while keeping small and mid-level businesses in mind. ActiveCampaign lets you monitor your customers’ product behavior and use the insights to design targeted e-mail campaigns and drive highly personalized customer experiences.

If you want to create impressive campaigns and attractive marketing strategies, ActiveCampaign is a recommended tool for you.

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FAQ

How can we help you?

What is ActiveCampaign used for?

ActiveCampaign is a email marketing automation product that enables teams to build engaging experiences across multiple channels.

Is it hard to set up ActiveCampaign?

Difficulty can vary based on the complexity of your tech stack and customer data. Many users choose to simplify implementation by sending data through secure email marketing automation integration tools like RudderStack.

How much does it cost to integrate ActiveCampaign with RudderStack?

Pricing for ActiveCampaign can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Is ActiveCampaign a CRM?

ActiveCampaign is primarily an email marketing platform. However, its comprehensive CRM is designed in a way to complement its primary feature. ActiveCampaign allows you to automate between marketing and sales when managing lead opportunities easily. As compared to other CRMs, ActiveCampaign has a decent pricing structure making it a go-to option for small and medium-sized businesses.

Is ActiveCampaign better than Mailchimp?

MailChimp is more popular than ActiveCampaign. It places a greater emphasis on email design and is more affordable for smaller lists. On the other hand, ActiveCampaign offers better marketing automation, list management, and higher deliverability.

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Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
David Annez
Head of Engineering at Loveholidays
We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
See case study
Alex Dovenmuehle
Head of Data Engineering at Mattermost
Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
See case study
Dan Baker
Data Engineer at Pachyderm
I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
Max Werner
Data Operations Manager, Proposify
Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
See case study
Chris Frye
Crate and Barrel
The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.