What is a CDP for Developers?
Duration: 2 Minutes
In this video, we define the CDP for developers, discuss why RudderStack is building developer-first tooling for customer data, and outline the benefits of this approach.
What we will cover:
- Why Engineering should own the CDP
- What is a CDP for Developers
- The benefits of a developer-first CDP
Head of Product Marketing at RudderStack
Eric leads Product Marketing at RudderStack and has a long history of helping companies build practical data stacks to fuel growth.