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Segment vs mParticle

Segment and mParticle are two competing solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.

About Segment

Segment is a CDP that helps companies collect first-party data and route it to downstream destinations.

About mParticle

mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.

Features

Segment

mParticle

Focus

Data ingestion into Segment's platform and activation via third-party tools

Data integration, data governance, and audience management

Pricing

MTU-based

MTU-based; custom

SDK Sources

20+

20+

Warehouse Destinations

All major cloud data warehouses

Redshift, BigQuery, Snowflake, Kafka

Cloud Destinations

300+

190+

Real-time Streaming

Real-time Cloud Destinations

Real-time Event Transformations

Yes; Segment Functions enables you to transform event payloads

Partially; Transformations are supported but the product may not provide them in real-time.

Custom Sources

Yes; Segment Functions enables you to configure a webhook source

Yes via Events API

Custom Destinations

Yes; Segment Functions enables you to configure a webhook destination

Yes but only within the mobile-app ecosystem

Warehouse Sync-times

Max 24 syncs per day

Default is 15 min (can go as low as 1 min to Redshift)

Stores Copies of Your Data

Yes

Yes

Vendor Lock-in

Yes

No

Security Certifications

ISO 27001, ISO 27017, ISO 27018, SOC 2

GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2

Deployment Options

Cloud only

Cloud & Self-hosted via NPM