🚀 Feature Launch: Get your customer data into Snowflake faster with Snowflake Streaming
Segment vs mParticle
Segment and mParticle are two competing solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.
About Segment
Segment is a CDP that helps companies collect first-party data and route it to downstream destinations.
About mParticle
mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.
Features
Segment
mParticle
Focus
Data ingestion into Segment's platform and activation via third-party tools
Data integration, data governance, and audience management
Pricing
MTU-based
MTU-based; custom
SDK Sources
20+
20+
Warehouse Destinations
All major cloud data warehouses
Redshift, BigQuery, Snowflake, Kafka
Cloud Destinations
300+
190+
Real-time Streaming
Real-time Cloud Destinations
Real-time Event Transformations
Yes; Segment Functions enables you to transform event payloads
Partially; Transformations are supported but the product may not provide them in real-time.
Custom Sources
Yes; Segment Functions enables you to configure a webhook source
Yes via Events API
Custom Destinations
Yes; Segment Functions enables you to configure a webhook destination
Yes but only within the mobile-app ecosystem
Warehouse Sync-times
Max 24 syncs per day
Default is 15 min (can go as low as 1 min to Redshift)
Stores Copies of Your Data
Yes
Yes
Vendor Lock-in
Yes
No
Security Certifications
ISO 27001, ISO 27017, ISO 27018, SOC 2
GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2
Deployment Options
Cloud only
Cloud & Self-hosted via NPM