Everything you want from Snowplow plus so much more
Capability
Data lives in your cloud, not a black box
Data cloud and streaming infra destinations
Real-time cloud destinations
Schema flexibility
Reverse ETL Pipelines
Custom event transformations
Live event viewer
Observability and alerting
Custom sources
Custom destinations
200+
Built-in
Built-in
Via external partner
Not natively supported
Requires 3rd-party plug-in
Not natively supported
Capability
Data lives in your cloud, not a black box
Data cloud and streaming infra destinations
Real-time cloud destinations
200+
Schema flexibility
Reverse ETL Pipelines
Built-in
Via external partner
Custom event transformations
Not natively supported
Live event viewer
Requires 3rd-party plug-in
Observability and alerting
Built-in
Not natively supported
Custom sources
Custom destinations
Key differentiators
Schema Flexibility
RudderStack's dynamic schema handling empowers you to ship new events and properties fast. With Snowplow, even simple updates can take weeks because schemas must be predefined and manually updated across systems.
Real-time destinatinos
RudderStack supports over 200 real-time cloud destinations and makes it easy to create custom destinations with Webhooks. Snowplow does not support any real-time cloud destinations.
Lower TCO
RudderStack delivers more functionality with less engineering lift. Get unified event collection and governance for your entire stack - with Reverse ETL built in. Snowplow is notoriously painful to manage, and requires buying additional tools to match RudderStack's capabilities.
What our clients say about us
“RudderStack saves us engineering time and allows our downstream teams to work and iterate faster. We’re excited about using RudderStack to realize our event-driven architecture vision.”
Brett Trani
Director of Analytics at Joybird
“Data quality is always a challenge. You have to make sure it's clean and usable by the business. With RudderStack, our data is always ready to be used. The integration is seamless, and we've never had any data quality issues. That's huge for us.”
Hayden Ng
Head of Analytics at Magic Eden
“Rudderstack's compliance toolkit allows us to remove PII from our analytics and stream different classes of product events to different destinations. Rules are easy to set up and have predictable results. We'd be lost without them!”
Imo Wright
Staff Data Engineer at Accurx
More features our customers love
Practical governance
RudderStack's flexible, integrated tools for data quality and compliance are built to handle real-world data collection and enable you to move fast while maintaining governance.
Live events viewer
RudderStack's built in live events viewer makes debugging easy. In snowplow, you have to use a third-party plug in to view live events.
Best in class support
RudderStack's dedicated support team is constantly praised by our customers as knowledgeable, helpful, and extremely responsive.
Custom transformations
RudderStack provides packaged transformations and empowers you to easily write custom transformations for any use case with JavaScript or Python.
UI+Observability
RudderStack gives you end-to-end visibility into your event data pipelines and makes it easy to configure alerts. Snowplow's basic UI limits your visibility.
