Feeling stuck with Segment? Say 👋 to RudderStack.
RudderStack vs mParticle
RudderStack is a composable, open-source alternative to mParticle. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.
About RudderStack
Real-time event streaming to cloud data warehouses and downstream destinations. Reverse ETL for activation from the cloud data warehouse.
About mParticle
mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.
Features
RudderStack
mParticle
Focus
Data ingestion into your cloud data warehouse / data lake; dbt models to build audiences in your warehouse, reverse ETL to activate data in third-party
Data integration, data governance, and audience management
Pricing
Event-based
MTU-based; custom
SDK Sources
15+
20+
Warehouse Destinations
All major cloud data warehouse and data lakes
Redshift, BigQuery, Snowflake, Kafka
Cloud Destinations
180+
190+
Real-time Streaming
Real-time Cloud Destinations
Real-time Event Transformations
RudderStack's JS and Python transformations enable you to transform event payloads in flight
Partially; Transformations are supported but the product may not provide them in real-time.
Custom Sources
Yes; Webhooks enable you to collect data from any source
Yes via Events API
Custom Destinations
Yes; Webhooks enable you to send data to any destination
Yes but only within the mobile-app ecosystem
Warehouse Sync-times
Up to every 30 minutes
Default is 15 min (can go as low as 1 min to Redshift)
Stores Copies of Your Data
No
Yes
Vendor Lock-in
No
No
Security Certifications
SOC 2, HIPAA, GDPR
GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2
Deployment Options
Cloud, VPC, and Open Source
Cloud & Self-hosted via NPM