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RudderStack vs mParticle

RudderStack is a composable, open-source alternative to mParticle. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.

About RudderStack

Real-time event streaming to cloud data warehouses and downstream destinations. Reverse ETL for activation from the cloud data warehouse.

About mParticle

mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.

Features

RudderStack

mParticle

Focus

Data ingestion into your cloud data warehouse / data lake; dbt models to build audiences in your warehouse, reverse ETL to activate data in third-party

Data integration, data governance, and audience management

Pricing

Event-based

MTU-based; custom

SDK Sources

15+

20+

Warehouse Destinations

All major cloud data warehouse and data lakes

Redshift, BigQuery, Snowflake, Kafka

Cloud Destinations

180+

190+

Real-time Streaming

Real-time Cloud Destinations

Real-time Event Transformations

RudderStack's JS and Python transformations enable you to transform event payloads in flight

Partially; Transformations are supported but the product may not provide them in real-time.

Custom Sources

Yes; Webhooks enable you to collect data from any source

Yes via Events API

Custom Destinations

Yes; Webhooks enable you to send data to any destination

Yes but only within the mobile-app ecosystem

Warehouse Sync-times

Up to every 30 minutes

Default is 15 min (can go as low as 1 min to Redshift)

Stores Copies of Your Data

No

Yes

Vendor Lock-in

No

No

Security Certifications

SOC 2, HIPAA, GDPR

GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2

Deployment Options

Cloud, VPC, and Open Source

Cloud & Self-hosted via NPM