More flexibility. More control. More power.
RudderStack is the real Warehouse Native CDP and the most flexible, cost effective mParticle alternative.
Capability
Data lives in your cloud, not a black box
Transparent, configurable profile builder
Schema flexibility
Custom event transformations
Integrated data governance
SDK sources
Cloud sources
Real time destinations
Warehouse destinations
Reverse ETL sync times
Event replay
Live event viewer
18
30+
200+
12
5 mins
Comprehensive
20
0
300+
4
1 hour
Limited
Capability
Data lives in your cloud, not a black box
Transparent, configurable profile builder
Schema flexibility
Custom event transformations
Integrated data governance
SDK sources
18
20
Cloud sources
30+
0
Real time destinations
200+
300+
Warehouse destinations
12
4
Reverse ETL sync times
5 mins
1 hour
Event replay
Live event viewer
Comprehensive
Limited
Key differentiators
Warehouse Native (really)
RudderStack’s builds customer profiles in your data cloud, making it the single source of truth, and enables you to easily activate profiles downstream. mParticles approach to warehouse activation forces you to maintain separate data silos.
Data ownership and lower TCO
With RudderStack, you own your data (reducing privacy and compliance risks), so you don’t pay us to store it. Plus, you don’t pay for engagement features you already have elsewhere, you get the infrastructure and activation tools you need without the bloat.
Extreme flexibility
RudderStack simplifies data collection, identity resolution, and activation without sacrificing flexibility. Define custom events, shape payloads with code-based transformations, and build fully configurable profiles in your warehouse. mParticle enforces a rigid event structure and limits the customization of events and profiles.
What our clients say about us
“mParticle was a black box and it expected everything in very specific ways. That was a major blocker for us. Now I can build my own integrations, filter events, and enrich data, all through Transformations. I can solve problems on my timeline instead of waiting months for features.”
VP of Insights
Global fintech provider
“Data quality is always a challenge. You have to make sure it's clean and usable by the business. With RudderStack, our data is always ready to be used. The integration is seamless, and we've never had any data quality issues. That's huge for us.”
Hayden Ng
Head of Analytics at Magic Eden
“RudderStack allowed us to build one view of the customer across every single shard that could potentially be thrown at me. Finally, there’s a way for us to bring all of the data together and to actually govern it from one central source.”
Nitt Chuenprateep
Head of Data and Analytics at Shippit
More features our customers love
Real-time transformations
Apply templated transformations for common scenarios or write custom transformations for any use case with JavaScript or Python.
Schema Flexibility
Easily customize your events to match your business requirements with RudderStack’s flexible approach to schema management and validation.
Live events viewer
Debug quickly and effectively with a live events viewer that gives you granular, real-time visibility into events at the source, at transformation, and upon delivery.
Warehouse native profile builder
Build complete customer profiles for any entity, using transparent, customizable logic that runs entirely in your own data cloud.
Real-time API
Make the customer 360 from your warehouse available in real-time to power personalized experiences across your digital properties.
Best in class support
Go further, faster with support from a team that’s constantly praised by customers as knowledgeable, helpful, and extremely responsive.
