Snowflake Summit 2025 recap: Launches, live demos, and real-time data

Team RudderStack just got back from Snowflake Summit 2025 in San Francisco, and it’s safe to say it was our biggest and busiest Summit yet! The energy was high, the conversations were sharp, and the theme across the board was clear: real-time is no longer a nice-to-have.

As a proud Snowflake partner, we were excited to be part of the action. Snowflake continues to be a key platform for RudderStack customers, and a valuable partner as we build tools that help data teams move faster and do more with their customer data in the Data Cloud.

Snowflake Streaming launch

The biggest Summit moment for us? Announcing RudderStack’s new Snowflake Streaming integration.

Snowflake Streaming is built on top of Snowflake’s Snowpipe Streaming API and designed to get your customer event data into Snowflake within seconds–no waiting on the next batch to sync. Plus, because it uses the Snowpipe Streaming API for efficient loading, it offers a cost advantage over frequent batch loading.

Snowflake Streaming makes it easy to collect events from any RudderStack source and stream them directly into your Snowflake environment, where they’re immediately available for analysis, decisioning, and activation. No complex pipeline setup, just clean, enriched data landing where you need it, when you need it.

It speeds up every customer data workflow, and if you’re running use cases like real-time analytics, A/B testing, or ML-powered personalization, it changes the game. Learn more about the Snowflake Streaming integration

RudderStack speaking session

To amplify the launch announcement, VP of Marketing, Dave Katz, hosted a session during the conference. Titled “From data points to decisions in seconds: The RudderStack + Snowflake advantage,” Dave showed why fast access to customer data is critical for modern teams and how the combination of RudderStack + Snowflake makes it happen.

He shared real-world use cases, like:

• Analysts querying data instantly and building always up-to-date dashboards
• Product teams analyzing A/B tests with previously out-of-reach velocity
• Data teams fueling AI/ML models with a continuous stream of fresh data

Dave also presented a demo of the new capabilities and showed attendees how crucial this new integration is to data teams looking to streamline their speed and efficiency. The session reinforced what we’ve been hearing from customers: the time between data collection and action is now a competitive edge.

Booth recap: Retro on the outside, real-time under the hood

This year’s RudderStack booth had a retro video game theme, but what we were really showing off was the tech behind the fun.

Our booth centered around a familiar but powerful message: Pipe your customer data into Snowflake faster.

We showed teams how RudderStack helps:

• Collect customer data from every digital touchpoint
• Transform it in flight to clean and enrich data before it even hits Snowflake
• Deliver it into Snowflake in real time, ready for whatever your team needs to do next

We had great conversations with customers, prospects, and partners, and plenty of folks dropped by just to talk about how to simplify their pipelines while speeding up insight and activation.

Whether you joined our session, visited the booth, or just stopped by for some swag and retro gaming, thank you for making it a great week!

If you want to learn more about the Snowflake Streaming integration, check out the docs or reach out for a quick demo. Real-time is here, and we’re making it easier than ever to get started.