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Kristen Glass

Kristen Glass

Director of Product Marketing at RudderStack

December 14, 2021

Today we’re excited to announce our partnership with Avo. RudderStack and Avo work together to ship analytics tracking faster with better data quality. With Avo, you can design exactly how your events and properties should look, before they are implemented and sent to RudderStack. Avo enables developers to get detailed instructions on how to implement Rudderstack events and tools to validate that the implementation is according to spec.

What is Avo?

Avo is next-generation analytics governance. Today Avo is changing how product managers, developers, and data scientists plan, track, and govern analytics across organizations. Before Avo, teams were forced to choose between product delivery speed and reliable insights.

What are Rudderstack’s Tracking Plans?

Rudderstack’s Tracking Plans enable you to proactively monitor and act on event data coming into Rudderstack sources based on a plan you have defined ahead of time. Our server-side enforcement allows you to choose whether to drop or contextualize non-compliant events for later processing.

Better Together

Data quality is critical to getting value from our customer behavior data. With the ability to publish into Rudderstack’s new Tracking Plan API, Avo’s tracking plan management and developer tools enable developers to collaborate with product managers and data managers to implement analytics data 10x faster with better data quality.

Click here to learn more about RudderStack's Tracking Plan API.

Kristen Glass

ABOUT THE AUTHOR

Kristen Glass

Director of Product Marketing at RudderStack

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