Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
Data Infrastructure
Three architectures to make your data stack more efficient in 2023
3 architectures to make your data stack more cost-efficient in 2023 This post explores the before and after of three customer architectures to show how they made their stacks more flexible, secure, and cost-efficient.
The State of Data Engineering 2023: Reality Check
In response to uncertain times, these are the top 6 things we see our customers doing in 2023 to ensure they and their businesses make every team member, tool, and data point count.
Segment 2 years after the Twilio acquisition
What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).
Session Tracking Is Now in Session
You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.
Why You Should Care About Dimensional Data Modeling
Dimensional data modeling is a way to structure data in a warehouse to mitigate granularity loss and enable performant data work. Here we cover the building blocks of dimensional data modeling and highlight where it shows up at RudderStack.
What is a Headless CDP?
The current CDP architecture isn't working. It's time for a headless customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
Has Salesforce Admitted Defeat to Snowflake in the Battle for Customer 360?
Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. In this post, we explore how this indicates a paradigm shift from black boxes to data warehouses as the optimal place to hold the customer source of truth.
How To Avoid Response Time Alerts Triggered by Slow Clients
Learn how the RudderStack Engineering team diagnosed an issue with noisy latency alerts caused by slow client requests and solved the problem with body buffering using Nginx.
What is the Real-Time Stack?
In this post, you'll learn how to architect a data stack that unlocks real-time personalization use cases, enabling you to customize user experiences in-session.
